Danielle Bisterfeldt is Senior Vice President, Marketing and Consumer Experience for Summerlin®, a 22,500-acre master-planned community (MPC) developed by Howard Hughes Holdings, Inc., in Southern Nevada. She is responsible for management of all branding, marketing and business development functions for Summerlin and Downtown Summerlin®, the community’s acclaimed 400-acre walkable, mixed-use urban core.

In this capacity, Bisterfeldt utilizes experience and expertise in both retail marketing and management to develop and execute a highly strategic and integrated marketing and public relations program for both the community and its large retail destination. Summerlin is the only master-planned community in Southern Nevada with its own downtown.

Bisterfeldt joined the residential division of The Howard Hughes Corporation in 2012 to lead the marketing department for Summerlin. Her professional career includes positions with The Rouse Company in specialty leasing and General Growth Properties as associate general manager for Fashion Show, the largest retail destination on the Las Vegas Strip at over two million square feet. One of her core responsibilities was overseeing the center’s entertainment department, which included all advertising revenue, special events and the specialty leasing program. She also served as marketing manager for Grand Canal Shoppes at The Venetian | The Palazzo where she directed the daily entertainment program, secured alternative revenue streams and implemented a local and nationally focused marketing platform including advertising, special events and public relations initiatives.

Bisterfeldt received the Silver Award for Marketing Director of the Year in 2015 and in 2016 from the National Association of Homebuilders. The National Association of Homebuilders Southern Nevada chapter named Bisterfeldt as a finalist in its Silver Nugget Awards for Marketing Director of the Year in 2015 and as the winner of Marketing Director of the Year in 2016. She was one of Vegas Inc.’s 2007 and 2015 “40 Under 40” honorees, and she was named by Las Vegas Business Press as one of the 2015 “Women Who Mean Business.” She serves as a Trustee for the Vegas Chamber and is a member of the Steering Committee for its Executive Women’s Council. She also serves on the Dean’s Advisory Council for the Roseman School of Medicine.

Bisterfeldt is a graduate of UCLA and holds a B.S. in political science.